Policy
Terms of service
Last updated: 19 October 2026
1. Who you are dealing with
These terms are between you and MACHINES - WORDS (Pty) Ltd, trading as Machines + Words ("I", "me"). Company registration number 2026/713540/07. Registered address: 17A Ophir Road, Plumstead, Cape Town, 7801, South Africa. The company is run by its director, Aaqiel Pillay, a pharmacist registered with the South African Pharmacy Council. Email: hello@machines-words.com.
2. What I sell
I help coaches, consultants and advisers who sell a program from their Substack turn readers into booked calls. All work is delivered online. Nothing is shipped.
| Service | Price | Delivered | What you get |
|---|---|---|---|
| The Booked-Call Front Page | US$750 for my first 3 clients (then US$1,500), then US$99 a month for maintenance | Live within 7 days of your words and photos | Your website's front page, rebuilt from the free demo you saw before paying: your words, your price and 1 booking button. The first 3 clients pay US$849 at signing (the US$750 build plus month 1 of maintenance), and agree that I may show their before and after. After that: US$1,599 at signing (the US$1,500 build plus month 1). You can stop the maintenance any month. |
| The Founding Client (3 places, until 28 October 2026 or until all 3 are taken) | US$750 setup, then US$1,000 a month | Live within 21 days of your intake form | The Booked-Call Machine setup and monthly service below, with the setup at US$750 instead of US$2,500. US$1,750 is paid at signing (the US$750 setup plus month 1). |
| The Booked-Call Machine, setup | US$2,500 once | Your front page live within 7 days of your words and photos. The rest live within 21 days of your intake form | Your website's front page, rebuilt from the free demo you saw before paying: your words, your price and 1 booking button (the same build as the Booked-Call Front Page above, included). A door block. A work-with-me page with a price signal. A 5-question application and an instant reply. 2 reminders. 2 no-show emails. 3 post-call follow-ups. A Substack welcome email draft for you to paste in. A weekly numbers sheet. Your private client HQ: one page with your build steps, your Friday numbers, your Notes and your replies. We install it together in one shared-screen session of about 90 minutes. I never ask for your passwords. |
| The Booked-Call Machine, monthly | US$1,000 a month | Every month, from go-live | A weekly numbers check every Friday. 1 test a month. 4 new door blocks. A 30-minute monthly review. |
The 2-minute check at /check (10 questions) and the 5 emails that follow it (1 fix a day for 5 days) are free. So is the Thursday letter on Substack. You do not need to buy anything to use them.
Services bought before 18 October 2026 keep the terms that applied on the day they were confirmed in writing.
3. How work starts
- You book a 30-minute fit call from the home page.
- You pay through Whop. I then email you to confirm, with a link to the intake form.
- The 21-day clock starts when I receive your completed intake form.
- Founding Client: your first payment covers the setup and month 1, so there is no second link. Booked-Call Machine at US$2,500: the monthly link is sent at go-live, and the monthly service starts with your first monthly payment.
- If I cannot take on a service after you pay, I tell you and refund what you paid in full.
4. Prices and payment
- All prices are in US dollars. Your bank may charge a currency conversion fee. That fee is yours.
- Founding Client (3 places, until 28 October 2026 or until all 3 are taken): the Booked-Call Machine setup is US$750 instead of US$2,500. It is one Whop payment: US$1,750 at signing (the US$750 setup plus month 1), then US$1,000 a month until you stop it (section 5B).
- The Booked-Call Machine: US$2,500 once for the setup, then US$1,000 a month. These are two separate Whop payments. The monthly one renews each month until you stop it (section 5B).
- Payments are processed by Whop (whop.com). I do not see or store your full card number.
5. Delivery
Each service is delivered within the time in the table above. If I miss that time by my own fault, the refund policy tells you what you can do. The delivery policy has the details.
5A. Refunds and cancellations
The refund policy and the cancellation policy form part of these terms. They set out what you get back and when.
- The Booked-Call Machine, the 60-day promise: "At intake we write down one number together: the discovery calls your booking tool shows for the 60 days before launch. If, 60 days after launch, your booking tool shows no more calls than that number, and you did your part, I refund your full setup fee within 7 days. Your part: the door block on at least 6 posts, the application and booking link kept live, and replies to applications within 2 working days. You keep everything built. Monthly fees already paid are not refunded."
- Founding Client: the setup fee is US$750, so the 60-day promise refunds US$750. Month 1, paid at signing, is a monthly fee.
- Full refund of the setup fee if I miss the 21 days by my own fault.
- Monthly fees are not refunded otherwise.
5B. Stopping the monthly service
There is no minimum term. You can stop the monthly any month, by email or in your Whop account. It ends at the end of the month you have already paid for. Nothing more is charged after that.
6. What the work is, and what it is not
- I read your public posts and build the road from your posts to a booked call, in your own tools. I draft the words and the pages. You decide what goes live under your name.
- I read public posts only, through the public feed. I never log in to your Substack or any other account.
- It is not legal, tax or financial advice. For that, use a professional licensed where you work.
- Your Substack, your booking tool and your page tool stay under their own rules. You follow those rules.
7. Your clients' information
I never need your clients' personal information to do this work. Please do not send me anything that identifies one of your clients. If it reaches me by mistake, I delete it and tell you.
8. What I need from you
- Your intake form, on time.
- A booking link that works, and a page or form tool you own (or I suggest 1).
- A shared-screen session for the install. I never ask for passwords. You stay in control of your accounts.
- For the 60-day promise, your part, as written in the promise above.
9. Ownership
- Everything I build for you stays yours, in your own tools, including after you stop.
- Your writing, your name, your brand and your mailing list are yours.
- I keep my general methods, checklists and tools, and I can use them for other work. I never publish your writing, and I do not use it to train any model.
10. No result promise
I promise a refund, not a result. I do not promise a number of calls, clients, subscribers or sales. What your road brings in depends on you, your readers and your market. The 60-day promise in section 5A is the only guarantee I give.
11. Limit of liability
As far as the law allows, my total liability to you is limited to the amount you paid me for the service in question.
12. Privacy
How I use personal information is set out in the privacy policy.
13. Law
These terms are governed by the laws of the Republic of South Africa. Nothing in them removes your rights under the Consumer Protection Act 68 of 2008 or the Electronic Communications and Transactions Act 25 of 2002.
14. Changes
If these terms change, I update the date at the top. The terms that apply to your work are the ones in place on the day I confirmed it in writing.